What Sets Us Apart As Web Designers
It’s no secret that creating your own website is easier now than ever. Type a prompt, watch AI stitch together a layout, and you've got a good start. Or create an account, choose a template, and add some customizations, and you can launch. While vibe coding and user-friendly platforms have made lessened the barrier to launching a website, there is still an importance and need for professional web designers. Here is what makes Hueman Studio stand out compared to other web designers.
Taste and Talent
Web design at the forefront sounds like making a website as aesthetically pleasing as possible, but that’s just the tip of the iceberg. At Hueman Studio, web design is a deliberate and intentional process to make our client’s audience feel they’ve landed in the right place to find what they need.
This starts with taste and talent, but boils down to curation. Every brand gets a process built around its own needs instead of a one size fits all template. So what does that actually look like?
We start with a thorough intake questionnaire to help us see any gaps, desires, and what inspires the client. From there we move into design, where every pattern, icon, and interaction is chosen for that brand specifically. The layouts we build are based on the content we receive, not the other way around, which lets us create a user journey that meets the client's audience where they actually are.
Squarespace Experts
Squarespace is a platform that was made for ease, erasing the barrier of web design being only for those who know how to code. That ease has its limits though, and we've spent a decade learning exactly where they are. That knowledge is what lets us use code to break past what Squarespace can do natively, taking things further with custom CSS to put our own stamp on every site we design. In order to break the rules, you have to know them first.
We also believe empowering clients to maintain their own site is just as important as how it's built. What you can create on this platform can feel endless, so we build reusable, brand-relevant sections using the Saved Sections feature. This keeps your brand on-brand, simply, clients don't have to reinvent the wheel.
One of the reasons we recommend Squarespace is that it is truly moving to being a one-stop shop for businesses and their digital presence. We don’t expect clients to know about these. That is our job. With these updates, we keep an eye out for anything that may change how your website works, whether that's updates in source code or new integrations. This allows you to grow as the capabilities of your website platform grow too.
Accessibility and SEO in Mind
Accessibility is a major part of our web design process. We don’t just want a site that looks good, we want one that functions for everyone who visits it. We follow Web Content Accessibility Guidelines (WCAG), a set of practices that helps guide our design decisions. This means checking color contrast, font sizings, adding alt text where it's needed, adhering to proper heading semantics, and testing with screen readers. Accessibility and SEO are often treated as separate concerns, but they're deeply intertwined. The same practices that make a site usable, like semantic headings and descriptive alt text, are what search engines look for too. So alongside the accessibility work, we take time to understand what keywords make sense for your brand and where they should live on the page.
Project Management
We aren’t just web designers. Our team has a dedicated project management team to support you during the project. This allows us to give your project the dedicated time it deserves, whether that be focusing on the design process or coordinating communication. Our process draws upon tried and true design frameworks. Although every project and scope is different, we know our capabilities and how long things will take. We know that good planning equals a good foundation. We know that design decisions based on brand research will result in maximizing your website’s potential. We plan for the process to be iterative, building on top of each previous deliverable and round of feedback. By not only knowing the process but also embodying it, this allows us to communicate transparently, be productive, and, in turn, deliver a better client experience.
Custom Resources Based on Real Experience
Collaborating on a website design project can be daunting. There may be new terminology, understanding limits and capabilities of platforms, and having to make decisions for your brand. At Hueman, we empathize with all clients, whether they have tons of marketing knowledge or are just starting to build their business. We have developed a resource library for clients at all stages of a project: from onboarding to content management to post-launch. Education and client empowerment are built into our process, and we want to make sure every client feels supported and able to make knowledgeable decisions.
